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From Casino Novice to Golden Rooster King: A Neuroeconomic Journey Through Behavioral Design
As a Black-Latinx game designer from Chicago’s South Side, I turned my PhD in behavioral economics and eye-tracking research into a gambling system that doesn’t just pay—it feels like a ritual. Drawing on桑巴 rhythm, Skinnerian rewards, and UIUC cognitive science, I designed three viral slot machines that turn loss into choreography. This isn’t luck. It’s precision dressed as dance.
Spin Legends
behavioral economics
casino design
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2025-11-13 3:31:6
How I Designed a Casino Game That Makes You Lose — And Why It Works
As a Black-Latino game designer with a PhD in behavioral economics, I built slot machines that don’t just entertain — they rewire your psychology. Drawing from Chicago’s South Side streets and UIUC’s lab, I fused samba rhythms, Skinnerian reward loops, and eye-tracking heatmaps into games that feel like street corner rituals. This isn’t luck. It’s engineered desire.
Stellar Fiesta
behavioral economics
casino design
•
1 month ago
From Casino Novice to Golden Rooster King: A Neuroeconomic Journey in Game Design
As a Black-Latinx game designer with a PhD in behavioral psychology, I turned my struggles on Chicago’s streets into a science of addiction and reward. My games aren’t about luck—they’re rhythm-driven experiments in human decision, using eye-tracking heatmaps and Skinnerian reinforcement loops. This is how I turned betting into a ritual, not a gamble.
Spin Secrets
behavioral economics
casino design
•
1 month ago
How I Designed a Casino Game That Makes You Fall in Love with the Rhythm of the Street
As a Black mixed-blood Chicago game designer with a PhD in behavioral economics, I built slot machines that don’t just pay out—they pulse like samba drums. My UIUC-trained mind fused Skinnerian reward loops with Afro-Caribbean rhythms to create games where every spin feels like a block party. This isn’t gambling—it’s neuro-aesthetic storytelling. Win or lose, you’re dancing through data.
Festive Spins
behavioral economics
casino design
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2 months ago