As a London-based game designer with a passion for Norse sagas and ancient mythos, I dissect the psychological architecture behind 'Chicken Fighting'—a modern digital ritual that blends Greek mythology with gambling mechanics. This isn’t just about bets; it’s about narrative immersion, behavioral triggers, and the illusion of control. Through an INTJ lens, I examine how perceived fairness, reward loops, and cultural symbolism shape player experience—without ever touching a chicken.